Creativity is defined here as the ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems or communicating with others.
The award is given to a candidate, who displaying exceptional creativity - has contributed research/a theory/a concept/a method that has had a significant impact of the field of applied ethology.
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”
Albert Szent-Györgyi (1893-1986)
Dr. Hanno Würbel
Professor of Animal Welfare
University of Bern, Switzerland
Hanno Würbel (photo: Marco Zanoni) Rack of mouse enclosures
Drs. Mike Mendl and Liz Paul
University of Bristol, United Kingdom